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Neftaly Corporate

Neftaly Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407

Tag: Marketing

Neftaly is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. Neftaly works across various Industries, Sectors providing wide range of solutions.

Neftaly Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407

Written by

Puluko Graham Nkiwane

in

  • Neftaly – Chief Marketing Officer, Speech by Puluko Nkiwane, Wishing Edinah Mlotswa a Happy Birthday

    Good day everyone,

    Today, it is with great joy and appreciation that I stand before you to celebrate a truly special person — Edinah Mlotswa.

    Edinah, on behalf of SayPro, the entire Royal leadership, and in my capacity as Chief Marketing Officer, I would like to wish you a very happy birthday.

    Birthdays are not just about marking another year; they are about celebrating impact, growth, dedication, and the positive energy one brings into the lives of others. You are a person who carries strength, commitment, and excellence in everything you do. Your presence adds value, your work reflects integrity, and your character inspires those around you.

    At SayPro, we believe in empowering people to recognize and utilize the opportunities around them — and you are a living example of someone who does exactly that. Your dedication contributes to the bigger vision of transforming communities, supporting youth and women, and creating lasting change.

    As you celebrate today, may this new year of your life bring:

    • Greater success in your personal and professional journey
    • Increased wisdom and confidence
    • Open doors of opportunity
    • Good health, happiness, and peace

    May you continue to grow, lead, and shine brightly in all that you do.

    Edinah, we appreciate you. We celebrate you. And we are grateful for the role you play within our journey.

    Happy Birthday once again!
    May this year be your best year yet.

    Thank you.

  • Neftaly Announcement By Neftaly Chief Marketing Officer – Puluko Nkiwane 11 February 2026

    To: CEO – Mr. Neftaly Malatjie, Chairperson & COO – Mr. Legodi, Royal Committee Members, Neftaly Chiefs, and Neftaly Human Capital

    Kgotso a ebe le lena


    Thank you to the entire Neftaly Human Capital team for your dedication, commitment, and hard work. Your efforts are highly appreciated.


    Reminder

    • Follow all Neftaly policies and regulations.
    • Check the calendar of events and attend assigned events.

    Events for Today

    Neftaly human capital wishes Edinah Mlotshwa Happy birthday, let’s celebrate her birthday together

    NeftalyCDR CV and Attendance Register Filing Guidelines

    All Attendance Registers, Reports, POA must be saved in the same folder Neftaly Attendance Register as follows

    YYYYMMDD Programme Name
    YYYYMMDD Report Name

    All CVs must be stored in the single folder Neftaly Human Capital CVs name them as follows

    Name Surname ID
    Name Surname [Certificate Name as is on the Certificate]
    Name Surname CV
    Name Surname

    • NeftalyCMR provide video and written feedback about Position Swap Day 5 February 2026
    • NeftalyCOR provide video and written feedback about Position Swap Day 5 February 2026
    • NeftalyRoyal provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCLMR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCSPR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCDR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCHAR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCRR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCMR submit ETDP SETA 2026 WSP ATR
    • NeftalyCMR submit HWSETA 2026 WSP ATR
    • NeftalyCMR submit MICTSETA 2026 WSP ATR
    • NeftalyCOR 2025 – 2026 Diepsloot Youth Project DSD Annual Narrative Report due 31 March 2026
    • NeftalyCOR 2025 – 2026 Southern Africa Youth Project DSD Annual Narrative Report due 31 March 2026
    • NeftalyCHAR send Mr Neftaly Malatjie the Proof of Registration for End User Learnership and Learnership Agreement
    • SayProCHAR SayPro Education is facing a fatal error. The issue is taking longer and is being fixed. Apologies from SayProCER for the inconvenience

    My message shall end here.
    Puluko Nkiwane
    Chief Marketing Officer | Neftaly

  • Neftaly Announcement By Neftaly Chief Marketing Officer – Puluko Nkiwane10 February 2026

    To: CEO – Mr. Neftaly Malatjie, Chairperson & COO – Mr. Legodi, Royal Committee Members, Neftaly Chiefs, and Neftaly Human Capital

    Kgotso a ebe le lena


    Thank you to the entire Neftaly Human Capital team for your dedication, commitment, and hard work. Your efforts are highly appreciated.


    Reminder

    • Follow all Neftaly policies and regulations.
    • Check the calendar of events and attend assigned events.

    Events for Today

    NeftalyCDR CV and Attendance Register Filing Guidelines

    All Attendance Registers, Reports, POA must be saved in the same folder Neftaly Attendance Register as follows

    YYYYMMDD Programme Name
    YYYYMMDD Report Name

    All CVs must be stored in the single folder Neftaly Human Capital CVs name them as follows

    Name Surname ID
    Name Surname [Certificate Name as is on the Certificate]
    Name Surname CV
    Name Surname

    • NeftalyCMR – Request to reomove Mr. Radebe from the University Internship list on MICT SETA portal as per advisor’s request.
    • NeftalyRoyal NeftalyCOR NeftalyCLMR meet Neftaly Malatjie regarding a workshop on NeftalyP000-5 and the amendment of plans
    • NeftalyRoyal see Neftaly Malatjie with NeftalyCOR NeftalyCLMR regarding clarification on action you will take regarding Unattended Tickets
    • NeftalyCMR provide video and written feedback about Position Swap Day 5 February 2026
    • NeftalyCOR provide video and written feedback about Position Swap Day 5 February 2026
    • NeftalyRoyal provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCLMR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCSPR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCDR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCHAR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCRR provide video and written feedback about Neftaly Position Swap Day 5 February 2026
    • NeftalyCMR submit ETDP SETA 2026 WSP ATR
    • NeftalyCMR submit HWSETA 2026 WSP ATR
    • NeftalyCMR submit MICTSETA 2026 WSP ATR
    • NeftalyCOR 2025 – 2026 Diepsloot Youth Project DSD Annual Narrative Report due 31 March 2026
    • NeftalyCOR 2025 – 2026 Southern Africa Youth Project DSD Annual Narrative Report due 31 March 2026
    • NeftalyCHAR send Mr Neftaly Malatjie the Proof of Registration for End User Learnership and Learnership Agreement

    My message shall end here.
    Puluko Nkiwane
    Chief Marketing Officer | Neftaly

  • Neftaly AnnouncementBy Neftaly Chief Marketing Officer – Puluko Nkiwane 09 February 2026


    To: CEO – Mr. Neftaly Malatjie, Chairperson & COO – Mr. Legodi, Royal Committee Members, Neftaly Chiefs, and Neftaly Human Capital

    Kgotso a ebe le lena

    Thank you to the entire Neftaly Human Capital team for your dedication, commitment, and hard work. Your efforts are highly appreciated.

    Reminder
    • Follow all Neftaly policies and regulations.
    • Check the calendar of events and attend assigned events.

    Events for Today

    Human Capital Documentation (All Relevant Chiefs & Chancellor)

    All Chiefs
    • Present Neftaly Human Capital List (Name, Surname, ID Number, Position, Intern/Staff, Paid/Self-paid).
    • Present all employment contracts of Neftaly Human Capital.
    • Present Human Capital CVs on the Neftaly App (Resume, ID, Qualifications, Grade 12/High School Report, Licences – uncertified).
    • Present all Royal Human Capital Lists to NeftalyRoyal with NeftalyCER in attendance.



    Royal Compliance Reports
    All Chiefs

    • Present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal (in bullets and numbers – consult Neftaly Malatjie prior).

    Intern & Activity Reports
    All Chiefs
    • Present list of active TVET and University interns for November, December, and January.

    All Chiefs
    • Present list of unpaid or partially paid Neftaly Human Capital (months only, no amounts).

    Attendance Requirement

    All Chiefs
    • Submit Daily Attendance Registers for October, November, December, and January.

    Thank you. My announcement ends here.

  • Neftaly Marketing Royal we are working with limited numbers of interns currently due to Sparrow interns not having internet connection.

  • Neftaly Announcement By Neftaly Chief Marketing Officer Puluko Nkiwane on 06 February 2026

    ‎To: CEO of Neftaly, Mr. Neftaly Malatjie, Chairperson & Chief Operating Officer of Neftaly, Mr. Legodi, All Royal Committee Members, Neftaly Chiefs, and Neftaly Human Capital

    ‎Kgotso a ebe le lena

    ‎I would like to extend my heartfelt thanks to the entire Neftaly Human Capital team for the incredible work you are doing. Your dedication, commitment, and passion are not unnoticed and are truly appreciated.

    ‎Reminder to All Neftaly Human Capital:

    ‎Kindly continue following all Neftaly policies and regulations to uphold our standards of excellence.
    ‎Always check the calendar of events and attend to your designated events as required.

    ‎Events for today:

    Neftaly Position Swap Day Event 6 February 2026

    When you swap you hand over your work items, phones, laptops, computers and remain in the position until close of business

    You swap positions for everything

    Thapelong Songs, Prayers, Secretarial Request must be held by the new Royal Committee for both 9 and 12
    Chairman Dube
    Deputy Chairman Macuacua
    Secretary Motapina
    Deputy Secretary D Makano
    Treasurer Tivane
    Deputy Treasurer Shihangu
    Additional Member Ditsoabane

    Cleaner Mputla

    CDR Ndlovu
    CDR Officials Mamabolo Malete Malebe

    Front Desk Magoro

    CHAR Gwangwa
    Education Officials Medupe Ralepelle Mlotshwa

    All Chiefs must send Links prior to Presenting for the Neftaly Kingdom Royal Committee to read before

    Camera must be on when the presenter presents including Royal Committee

    For dancing you need to perform as they do on the video. Remember to dress the same way.

    09:00 Thapelong by the New Royal Committee
    09:10 NeftalyCOR Daily Jokes Handover
    09:20 NeftalyCRR Daily Jokes Handover
    09:30 NeftalyCLMR Daily Jokes Handover
    09:40 NeftalyCSPR Jokes Handover
    09:50 NeftalyCMR Jokes Handover
    10:00 NeftalyCDR Jokes Handover
    *10:10 NeftalyCHAR Jokes Handover

    10:20 NeftalyCOR 2026 April – 2027 March Fun at Neftaly Presentation
    10:30 NeftalyCRR 2026 April – 2027 March Fun at Neftaly Presentation
    10:40 NeftalyCLMR 2026 April – 2027 March Fun at Neftaly Presentation
    11:00 NeftalyCSPR 2026 April – 2027 March Fun at Neftaly Presentation
    11:10 NeftalyCMR 2026 April – 2027 March Fun at Neftaly Presentation
    11:20 NeftalyCDR 2026 April – 2027 March Fun at Neftaly Presentation
    *11:30 NeftalyCHAR 2026 April – 2027 March Fun at Neftaly Presentation

    Presenters Microphones must be on and they must sing and dance until the song end. They must ensure that their cameras are on during their presentation

    11:40 NeftalyCOR Daily Event Report Presentation Royal team must sing and Dance
    https://music.youtube.com/watch?v=xpVfcZ0ZcFM&si=gSvO3o6XuRvlUqwm

    11:50 NeftalyCRR Daily Event Presentation Royal team must sing and Dance

    https://music.youtube.com/watch?v=GtUVQei3nX4&si=ywheH9i_H2kXF5IP

    11:55 NeftalyCLMR Daily Event Presentation Royal team must sing and Dance

    12:00 Thapelong by new the Royal Committee

    https://music.youtube.com/watch?v=rC7f6Z2odyo&si=12NKWkTEHpzLh0Nw

    12:20 NeftalyCSPR Daily Event Presentation Royal team must sing and Dance

    https://music.youtube.com/watch?v=uZhm0416YL4&si=wSJ6d4i1UFf4RJpv

    12:30 NeftalyCMR Daily Event Presentation Royal team must sing and Dance

    https://music.youtube.com/watch?v=8uzA-xt9mZw&si=CzMfD-4xFQIDJtL_

    12:40 NeftalyCDR Daily Event Presentation Royal team must sing and Dance

    https://music.youtube.com/watch?v=oErv4QVuuKU&si=NicH7BYeFeQZRnAP

    *12:50 NeftalyCHAR Daily Event Presentation Royal team must sing and Dance

    https://music.youtube.com/watch?v=OcLqTshfzM0&si=HBA4q827xK36t0v0

    Chief, Manager, Officers, Specialist and Interns must give their Speeches the last person is the Chief

    13:00 NeftalyCOR Appreciation Speeches by all people in the Royal using Fake Arabic Language
    13:10 NeftalyCRR Appreciation Speeches by all people in the Royal using fake Chinese Language
    13:20 NeftalyCLMR Appreciation Speeches by all people in the Royal using fake Spanish Language
    13:30 NeftalyCSPR Appreciation Speeches by all people in the Royal using fake Indian Language
    13:40 NeftalyCMR Appreciation Speeches by all people in the Royal using fake Italian Language
    13:50 NeftalyCDR Appreciation Speeches by all people in the Royal using fake Igbo Language
    *14:00 NeftalyCHAR Appreciation Speeches by all people in the Royal using fake Russian Language

    14:10 NeftalyCOR NeftalyCRR Good Experience at Neftaly Reflection 2020 – 2026 Presentation

    The speaker must sing 5 songs

    14:20 NeftalyCOR Singing of the 2025 Trending Neftaly Songs by NeftalyCRR

    Only Chief must present and the team must support by shouting, molodi and mokgolokwane

    14:30 NeftalyCLMR NeftalyCMR Good Experience at Neftaly Reflection 2020 – 2026 Presentation
    14:40 NeftalyCDR NeftalyCHAR Good Experience at Neftaly Reflection 2020 – 2026 Presentation
    15:00 Knock Off

    The session will be live here all Day
    Presentations must be ready before
    YouTube
    Drake – God’s Plan
    DrakeVEVO
    1,7B views · 7 years ago
    Open

    My message shall end here.

    Puluko Nkiwane
    Chief Marketing Officer | Neftaly

  • Saypro Chief Marketing Office Cmo Saypro Income Generation Plan 202

  • Neftaly Chief Marketing Office (CMO) Neftaly Income Generation Plan 2026

    Portfolio: Neftaly Chief Marketing Office (Marketing Royal)

    Geographic Scope: Diepsloot (Johannesburg, South Africa) • National • Global

    Financial Year: January – December 2026

    1. Purpose of the Income Plan

    This Income Plan establishes a structured, realistic, and accountable framework through which the Neftaly Chief Marketing Office (CMO) will generate sustainable, diversified, and measurable income during the 2026 financial year. The plan is designed to ensure that marketing activities are not only supportive in nature, but are directly linked to revenue generation and organisational sustainability.

    The Income Plan leverages Neftaly’s proven strengths in training and skills development, youth and community empowerment, digital platforms, brand positioning, content development, and trusted community relationships, particularly within Diepsloot, Johannesburg, while enabling scalability at national and global levels. It recognises marketing as a commercial enabler that converts visibility, engagement, and partnerships into tangible income streams.

    This plan responds directly to internal governance, compliance, and executive oversight requirements by clearly defining income sources, pricing structures, cost considerations, budget allocations, and execution mechanisms under the Neftaly Marketing Royal. It provides management with a transparent income roadmap that supports informed decision-making, monitoring, and performance evaluation.

    Furthermore, the Income Plan aligns with Neftaly’s developmental mandate, ensuring that income-generating activities remain affordable, inclusive, and impact-driven, particularly for youth, women, and underserved communities. Revenue generated under this plan is intended to strengthen operational capacity, fund programme expansion, support innovation, and reduce over-reliance on donor funding.

    Ultimately, this Income Plan positions the Chief Marketing Office as a strategic revenue centre, accountable for contributing to Neftaly’s financial resilience, institutional growth, and long-term sustainability, while upholding the values, governance standards, and social objectives of the organisation.

    2. Strategic Income Objectives (2026)

    The Strategic Income Objectives for 2026 define the core financial and operational outcomes expected from the Neftaly Chief Marketing Office. These objectives guide all marketing-led income activities and ensure alignment with Neftaly’s governance framework, development mandate, and long-term sustainability goals.

    2.1 Generate Independent Revenue under the Marketing Office

    To establish the Chief Marketing Office as a self-contributing revenue centre, capable of generating independent income through approved marketing-led initiatives. This objective ensures that marketing functions actively support Neftaly’s financial sustainability rather than operating solely as a cost centre.

    2.2 Reduce Reliance on Grants through Income Diversification

    To progressively reduce over-dependence on donor funding and grants by introducing multiple, reliable income streams, including training services, digital products, partnerships, events, and branding services. Diversification strengthens financial resilience and protects the organisation against funding volatility.

    2.3 Monetise Neftaly Platforms, Content, and Brand Assets

    To strategically monetise Neftaly-owned digital platforms, intellectual property, training content, brand assets, and online communities. This includes converting visibility, engagement, and content into paid services, subscriptions, sponsorships, and advertising opportunities.

    2.4 Create Local Income Opportunities in Diepsloot

    To use marketing initiatives as a tool for local economic activation in Diepsloot by creating income opportunities linked to training delivery, events, SME support services, content creation, and community-based marketing projects. This objective reinforces Neftaly’s commitment to grassroots development and inclusive growth.

    2.5 Expand National and Global Digital Income Channels

    To scale Neftaly’s income generation beyond local boundaries by leveraging national partnerships and global digital platforms, including online training, virtual events, digital products, and international collaborations. This objective ensures geographic diversification and increased revenue potential.

    2.6 Maintain Affordability in Line with Neftaly’s Social Mission

    To ensure that all income-generating activities remain accessible, affordable, and socially responsible, particularly for youth, women, and underserved communities. Pricing models will balance commercial viability with social impact, ensuring alignment with Neftaly’s developmental values.

    3. Income Strategy Overview

    The Neftaly Chief Marketing Office (CMO) Income Strategy for 2026 is built on five (5) integrated and complementary income pillars. These pillars are designed to convert Neftaly’s marketing reach, content, platforms, partnerships, and community presence into sustainable and measurable revenue streams.

    The strategy intentionally balances local feasibility, national scalability, and global reach, ensuring that income generation is practical in Diepsloot, competitive across South Africa, and scalable through digital and international markets. Each pillar operates within Neftaly’s governance framework and aligns with the organisation’s social development mandate.

    Core Income Pillars

    3.1 Training & Skills Commercialisation

    This pillar focuses on packaging, promoting, and delivering market-relevant training, short courses, certificates, and skills programmes as paid offerings. Marketing drives learner recruitment, course positioning, pricing strategies, and brand trust, ensuring consistent enrolment and revenue generation at community, national, and online levels.

    3.2 Digital Platforms & Content Monetisation

    This pillar leverages Neftaly’s digital platforms, learning portals, websites, and intellectual property to generate income through memberships, subscriptions, paid digital products, online courses, sponsored content, and advertising placements. It enables 24/7 income generation with minimal geographic limitations.

    3.3 Marketing & Branding Services

    Under this pillar, the Marketing Office provides affordable professional marketing, branding, and digital services to SMEs, NPOs, startups, and community organisations. Services are structured to be accessible in Diepsloot while competitively priced for national clients, positioning Neftaly as both a development partner and a service provider.

    3.4 Events, Campaigns & Community Activations

    This pillar focuses on income-generating physical and virtual events, including workshops, bootcamps, expos, marketing campaigns, and youth-focused activations. Revenue is generated through ticket sales, exhibitor fees, sponsorships, and branded campaigns, while simultaneously strengthening Neftaly’s visibility and community impact.

    3.5 Partnerships, Sponsorships & Advertising

    This pillar formalises strategic partnerships with corporates, institutions, brands, and development agencies to generate income through sponsorship agreements, co-branded campaigns, advertising opportunities, and cause-related marketing initiatives. It positions Neftaly as a trusted platform for brands seeking both reach and impact.

    Integrated Approach

    Each income pillar is designed to:

    • Support and reinforce the other pillars
    • Share marketing platforms and audiences
    • Operate across local, national, and global markets
    • Deliver both financial returns and social impact

    Together, these pillars create a diversified, resilient, and scalable income model under the Neftaly Marketing Royal.

    4. Income Pillar 1: Training & Skills Commercialisation

    4.1 Description

    Neftaly has an established capability in the development of high-quality, market-relevant training material across multiple disciplines, including skills development, compliance, governance, technology, health and safety, and youth empowerment. Under this pillar, the Chief Marketing Office will take strategic responsibility for packaging, positioning, promoting, and commercialising these training offerings.

    The Marketing Office will transform existing and new training content into revenue-generating products, including short courses, skills programmes, certificates, workshops, and branded learning solutions. Marketing-led activities will focus on market demand analysis, pricing strategy, learner acquisition, brand positioning, and sales conversion, ensuring consistent enrolment and sustainable income.

    This pillar allows Neftaly to monetise its intellectual property while maintaining affordability and accessibility, particularly within underserved communities, and expanding reach through national and global digital delivery.

    4.2 Target Market

    The Training & Skills Commercialisation pillar targets three key market segments, each with tailored delivery models and pricing structures:

    4.2.1 Youth and Unemployed Individuals (Diepsloot)

    This segment focuses on entry-level, practical, and employability-driven skills training delivered through in-person and blended learning models. Courses are priced affordably to ensure access while generating volume-based income. Marketing efforts will utilise community networks, local campaigns, partnerships with youth structures, and grassroots outreach.

    Primary focus areas:

    • Short skills courses
    • Certificates of attendance and competence
    • Job-readiness and entrepreneurship skills

    4.2.2 SMEs and NPOs (South Africa)

    This segment targets small businesses, non-profit organisations, and community institutions requiring skills development, compliance training, and organisational capacity building. Training is positioned as a professional service offering, with customised packages and group pricing.

    Primary focus areas:

    • Compliance and governance training
    • Staff development workshops
    • Accredited and non-accredited programmes

    4.2.3 International Learners (Online)

    This segment focuses on global learners accessing Neftaly training through digital platforms. Courses are delivered online as self-paced or virtual instructor-led programmes, allowing scalability without geographic limitations. Marketing activities include digital advertising, partnerships, and platform optimisation.

    Primary focus areas:

    • Online certificates and short courses
    • Subscription-based learning access
    • Digital skills and professional development

    Strategic Value of Pillar 1

    This income pillar:

    • Converts training into a primary revenue stream
    • Creates local economic activity in Diepsloot
    • Scales nationally through institutional clients
    • Expands globally via digital delivery
    • Strengthens Neftaly’s brand as a credible skills development institution

    4.3 Income Products & Pricing

    ProductLocationPrice (ZAR)
    Short Skills Courses (1–2 days)DiepslootR350 – R750 per learner
    Accredited Training (5–10 days)NationalR1,500 – R4,500
    Online Self-Paced CoursesGlobalR500 – R2,000
    Corporate Training PackagesNationalR15,000 – R50,000

    4.4 Estimated Annual Income

    • Diepsloot training: R180,000
    • National training: R420,000
    • Global online courses: R300,000

    Total Pillar 1 Income: R900,000

    5. Income Pillar 2: Digital Platforms & Content Monetisation

    5.1 Platforms

    • en.saypro.online
    • ideas.saypro.online
    • Neftaly Learning Portals

    5.2 Monetisation Methods

    • Course sales
    • Membership subscriptions
    • Paid downloads (templates, toolkits)
    • Advertising placements

    5.3 Pricing Structure

    ProductPrice
    Monthly MembershipR99 – R199
    Annual MembershipR999
    Templates & ToolkitsR150 – R500
    Sponsored ContentR2,500 – R10,000

    5.4 Estimated Annual Income

    • Memberships: R240,000
    • Digital products: R180,000
    • Advertising & sponsorships: R150,000

    Total Pillar 2 Income: R570,000

    6. Income Pillar 3: Marketing & Branding Services

    6.1 Description

    The Marketing Office will provide affordable professional services to:

    • SMEs
    • Startups
    • NPOs
    • Community organisations

    6.2 Services & Pricing

    ServicePrice Range
    Company Profile DesignR1,500 – R3,500
    Website DevelopmentR5,000 – R15,000
    Social Media ManagementR2,500 – R6,000 / month
    Branding PackagesR7,500 – R25,000

    6.3 Estimated Annual Income

    • Local SMEs (Diepsloot): R200,000
    • National clients: R350,000

    Total Pillar 3 Income: R550,000

    7. Income Pillar 4: Events, Campaigns & Community Activations

    7.1 Activities

    • Youth empowerment events
    • Career expos
    • Business clinics
    • Marketing bootcamps

    7.2 Income Streams

    • Ticket sales
    • Stall rentals
    • Event sponsorships

    7.3 Pricing

    ItemPrice
    Event TicketsR50 – R150
    Stall FeesR500 – R2,000
    Event SponsorshipR10,000 – R50,000

    7.4 Estimated Annual Income

    • Ticket sales: R120,000
    • Sponsorships & stalls: R280,000

    Total Pillar 4 Income: R400,000

    8. Income Pillar 5: Partnerships, Sponsorships & Advertising

    8.1 Description

    The Marketing Office will actively secure:

    • Corporate sponsorships
    • Branded campaigns
    • Cause-related marketing partnerships

    8.2 Income Targets

    SourceAnnual Target
    Corporate SponsorshipsR500,000
    Campaign AdvertisingR300,000

    Total Pillar 5 Income: R800,000

    9. Consolidated Income Projection (2026)

    PillarEstimated Income
    Training & SkillsR900,000
    Digital PlatformsR570,000
    Marketing ServicesR550,000
    Events & ActivationsR400,000
    Partnerships & AdsR800,000

    Total Projected Income (2026): R3,220,000

    10. Marketing Office Budget Allocation

    ItemAnnual Budget
    Digital Marketing & AdsR300,000
    Content DevelopmentR200,000
    Events & ActivationsR250,000
    Platform MaintenanceR150,000
    Sales & PartnershipsR180,000

    Total Marketing Budget: R1,080,000

    11. Governance & Accountability

    All income-generating activities under this Income Plan shall operate strictly within the Neftaly Royal Governance Framework, ensuring transparency, accountability, compliance, and ethical management of resources. The Chief Marketing Office will execute income initiatives in alignment with approved policies, delegations of authority, and financial controls as determined by Neftaly leadership.

    11.1 Governance Oversight

    All marketing-led income streams will be formally approved, monitored, and reviewed under the Neftaly Royal Governance structures. This includes oversight by executive leadership and relevant Royal Committees to ensure that income activities remain aligned with Neftaly’s mission, strategic objectives, and governance standards.

    11.2 Financial Accountability and Reporting

    The Chief Marketing Officer (CMO) shall be accountable for accurate and timely income reporting relating to all marketing-generated revenue.

    • Monthly income reports will be submitted, detailing revenue generated per income pillar, variances, and corrective actions where required.
    • Reports will be aligned with Neftaly’s financial reporting formats and submitted to Finance and executive oversight structures.

    11.3 Performance Monitoring and Reviews

    Formal quarterly performance reviews will be conducted to assess the effectiveness, sustainability, and growth of each income pillar. These reviews will evaluate income targets, operational efficiency, market response, and alignment with strategic objectives, enabling informed decision-making and continuous improvement.

    11.4 Separation of Duties and Financial Controls

    A clear and enforced separation of roles will be maintained between marketing-led income generation and financial management functions.

    • The Chief Marketing Office will focus on strategy, promotion, sales, and revenue generation.
    • The Finance Office will retain full responsibility for invoicing, revenue receipt, banking, reconciliation, financial reporting, and audit compliance.

    This separation ensures strong internal controls, reduces risk, and upholds Neftaly’s commitment to financial integrity and good governance.

    11.5 Compliance and Risk Management

    All income activities will comply with applicable laws, regulations, donor requirements, and internal policies. Risks related to pricing, partnerships, data protection, brand reputation, and financial management will be identified, monitored, and mitigated in collaboration with Finance and governance structures.

    12. Conclusion

    The Neftaly Income Plan 2026 positions the Chief Marketing Office as a strategic revenue generator, not only a support function. The plan is:

    • Doable in Diepsloot
    • Scalable nationally
    • Competitive globally
    • Aligned with Neftaly’s mission and governance

    This plan ensures that marketing directly contributes to Neftaly’s financial sustainability, growth, and impact.

  • Saypro Announcement By Saypro Chief Marketing Officer Puluko Nkiwan

  • Neftaly Announcement By Neftaly Chief Marketing Officer Puluko Nkiwane on 05 February 2026

    ‎To: CEO of Neftaly, Mr. Neftaly Malatjie, Chairperson & Chief Operating Officer of Neftaly, Mr. Legodi, All Royal Committee Members, Neftaly Chiefs, and Neftaly Human Capital

    ‎Kgotso a ebe le lena

    ‎I would like to extend my heartfelt thanks to the entire Neftaly Human Capital team for the incredible work you are doing. Your dedication, commitment, and passion are not unnoticed and are truly appreciated.

    ‎Reminder to All Neftaly Human Capital:

    ‎Kindly continue following all Neftaly policies and regulations to uphold our standards of excellence.
    ‎Always check the calendar of events and attend to your designated events as required.

    ‎Events for today:

    NeftalyCDR host a workshop with NeftalyCER Manager on how to write Minutes of the Meeting

    NeftalyCDR see Neftaly Malatjie with NeftalyCOR NeftalyCLMR regarding daily posting of attendance registers ‘Neftaly [Name Surname] attended the [Module Name] under [Programme Name] on DD Month YYYY in partnership with [Partner Name]

    NeftalyRoyal where are the Neftaly Human Capital?

    NeftalyRoyal send non paid MICT TVET College Interns Oct Nov Dec Jan

    NeftalyRoyal send list of non paid MICT University Interns Oct Nov Dec Jan

    NeftalyRoyal send CVs ID Qualifications for HWSETA Interns

    NeftalyRoyal send Attendance Registers for HWSETA Interns Oct Nov Dec

    NeftalyRoyal send Attendance Registers for MICT University Interns Oct Nov Dec Jan

    NeftalyRoyal send Attendance Registers for MICT TVET College Interns Oct Nov Dec Jan

    NeftalyCOR send a list of Skills Programmes for CCT and the catalogue

    Neftaly Chief Strategic Partnerships Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Marketing Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Strategic Partnerships Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Operations Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Legal Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Development Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Human Capital Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Executive Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Development Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chancellor present the Daily Attendance Registers for October, November, December, January

    Neftaly Royal present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Strategic Partnerships Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Strategic Partnerships Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Legal Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Human Capital Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Finance Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Learning Monitoring Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Technology Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Finance Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Research Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Operations Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Human Capital Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Marketing Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Strategic Partnerships Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Executive Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Technology Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chancellor present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Marketing Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Operations Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Executive Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Technology Officer present the Daily Attendance Registers for October, November, December, January

    Neftaly Chief Legal Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Learning Monitoring Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Legal Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Legal Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Marketing Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Finance Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Learning Monitoring Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Development Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Research Officer present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chancellor present the list TVET and University Interns under your Royal that have been active during Nov, Dec and Jan

    Neftaly Chief Finance Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Technology Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Executive Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Finance Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Finance Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Operations Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Learning Monitoring Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Technology Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Marketing Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Finance Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Marketing Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chancellor present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Human Capital Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Learning Monitoring Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Research Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Marketing Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Learning Monitoring Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chancellor present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Development Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Human Capital Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Operations Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Learning Monitoring Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Executive Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chief Executive Officer Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    Neftaly Chief Finance Officer Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    Neftaly Chief Development Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chief Operations Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Executive Officer present a list of all unpaid Neftaly Human Capital including the months they were not paid or paid half do not include amounts

    Neftaly Chief Research Officer present the all Royal Human Capital List to NeftalyRoyal with NeftalyCER in attendance

    Neftaly Chancellor Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    Neftaly Chief Strategic Partnerships Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Marketing Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Finance Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Research Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Development Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Technology Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Human Capital Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Executive Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Legal Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Development Officer Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    Neftaly Chief Strategic Partnerships Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Executive Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Research Officer Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    Neftaly Chief Learning Monitoring Officer Present All Human Capital CV in Neftaly App Resume, ID, all Qualification, Grade 12/High School Report, Licences uncertified

    NeftalyCSPR to present the Neftaly Strategic Partnerships Royal Q4 Implementation Plan

    Agenda

    Neftaly Chief Presentation
    Neftaly Chief Implementation Plan
    Neftaly Chief Implementation Calendar/Sheet
    Neftaly Chief Monitoring and Reporting Plan
    Neftaly Chief Human Capital Weekly Schedule in line with the Sheet and Implementation Plan
    Neftaly Chief Neftaly Events as per Neftaly Events

    Present these on Neftaly Ideas with the source from the actual website

    NeftalyCRR to present the Neftaly Research Royal Q4 Implementation Plan

    Agenda

    Neftaly Chief Presentation
    Neftaly Chief Implementation Plan
    Neftaly Chief Implementation Calendar/Sheet
    Neftaly Chief Monitoring and Reporting Plan
    Neftaly Chief Human Capital Weekly Schedule in line with the Sheet and Implementation Plan
    Neftaly Chief Neftaly Events as per Neftaly Events

    Present these on Neftaly Ideas with the source from the actual website

    NeftalyCMR to present the Neftaly Marketing Royal Q4 Implementation Plan

    Agenda

    Neftaly Chief Presentation
    Neftaly Chief Implementation Plan
    Neftaly Chief Implementation Calendar/Sheet
    Neftaly Chief Monitoring and Reporting Plan
    Neftaly Chief Human Capital Weekly Schedule in line with the Sheet and Implementation Plan
    Neftaly Chief Neftaly Events as per Neftaly Events

    Present these on Neftaly Ideas with the source from the actual website

    NeftalyCLMR to present the Neftaly Learning and Monitoring Royal Q4 Implementation Plan

    Agenda

    Neftaly Chief Presentation
    Neftaly Chief Implementation Plan
    Neftaly Chief Implementation Calendar/Sheet
    Neftaly Chief Monitoring and Reporting Plan
    Neftaly Chief Human Capital Weekly Schedule in line with the Sheet and Implementation Plan
    Neftaly Chief Neftaly Events as per Neftaly Events

    Present these on Neftaly Ideas with the source from the actual website

    NeftalyCOR to present the Neftaly Operations Royal Q4 Implementation Plan

    Agenda

    Neftaly Chief Presentation
    Neftaly Chief Implementation Plan
    Neftaly Chief Implementation Calendar/Sheet
    Neftaly Chief Monitoring and Reporting Plan
    Neftaly Chief Human Capital Weekly Schedule in line with the Sheet and Implementation Plan
    Neftaly Chief Neftaly Events as per Neftaly Events

    Present these on Neftaly Ideas with the source from the actual website

    Neftaly Chancellor Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    Neftaly Chancellor present all employment contracts of Neftaly Human Capital

    Neftaly Chief Development Officer present all employment contracts of Neftaly Human Capital

    Neftaly Chief Human Capital Officer present NeftalyP000-5 of your Royal completed to NeftalyCER and NeftalyRoyal in bullets and numbers see Neftaly Malatjie prior

    Neftaly Chief Research Officer Present the Saypro Human Capital List [Name Surname ID number Position Intern/Staff paid/selfpaid

    My message shall end here.

    Puluko Nkiwane
    Chief Marketing Officer | Neftaly